About Us

Building Your Success Through Property Management

Vesta Property Management is more than just a property management company; we’re your partner in building wealth and freedom through real estate in Asheville and Western North Carolina. 

Inspired by the Roman goddess Vesta, we transform houses into homes and investments into returns. Our team is dedicated to providing seamless, worry-free property management so you can focus on what matters most.

300+

Deals done

15+

Years of experience

20+

Properties Managed

Our Mission

Turn Houses Into Homes

We provide a positive rental experience for residents, fostering a sense of community and stability.

Transform Investments Into Returns

We maximize your rental income and property value through proactive management and meticulous care.

Help Clients Build Wealth and Freedom

We empower you to achieve your financial goals through strategic real estate ownership.

Our Values

Always Be Learning

We continually seek to grow and improve, embracing the opportunity to learn new skills and adapt to changes.

Consistency

We maintain a steady, reliable approach in our operations, ensuring high-quality service at all times.

Build People

We invest in the personal and professional growth of our team members, fostering a supportive and enriching environment.

Be Creative

We encourage innovative thinking and creative problem-solving to address challenges and improve our services.

Competency

We are committed to demonstrating expertise and proficiency in all aspects of our work, delivering exceptional results for our clients.

Meet The Team

Rodrigo Afanador headshot
Rodrigo Afanador

Founder

From Bogota, Colombia, to Asheville, Rodrigo’s journey is about more than just bricks and mortar—it’s about stories, community, and squeezing the most out of life. With over a decade of experience, including being a landlord and completing more than 300 transactions, Rodrigo has a deep understanding of real estate – the wins, the losses, and the emotional rollercoaster that comes with owning rentals. Dig deeper, and you’ll find Rodrigo’s not your average property manager.

He’s served as the President of CREIA, co-founded AVL Meetup, and is rolling up his sleeves with Homeward Bound to tackle homelessness head-on. It’s about more than just business; it’s about making a real difference. Off the clock? Rodrigo’s world is all about family and the great outdoors. His two boys, his “tornados of chaos,” keep him on his toes. And with his incredible wife by his side, they’re navigating the wild ride of parenthood! Whether solo or with family, Rodrigo always enjoys exploring the trails and the mountains surrounding Asheville.

For Rodrigo and the Vesta PM team, true success is measured when a house transforms into a home, and an investment yields returns. They’re not just in the property management business; they’re in the business of creating value and lasting impact.

Carolina Headshot
Carolina Cole

COO

Carolina Cole, Vesta PM’s dynamic COO, has been a driving force since joining in 2019. With a keen eye for detail and a personal touch as a landlord herself, she understands the emotional nuances of rentals. Her commitment to excellence ensures every client benefits from a seamless experience. Beyond operations, Carolina has been instrumental in training and shaping the Vesta team, ensuring they’re equipped to deliver top-tier service.

A proud alumna of Universidad de la Sabana in Bogota, Colombia, Carolina’s journey in corporate and insurance law took a delightful detour when she met her husband, David. Their shared path led to the scenic beauty of Western North Carolina. At Vesta PM, Carolina’s focus isn’t just on processes but on people, recognizing the unique stories each client brings.

Outside work, Carolina’s love for adventure is evident.

She often explores the Blue Ridge Parkway with David, seeking out new trails and vistas. Family remains her anchor, with the joys of parenthood amplified by the arrivals of Elena in 2020 and Theo in 2023. For the Coles, Western North Carolina is more than home—it’s an ongoing adventure.

Elsa Maldonado Headshot
Elsa Maldonado

Director of Finance

Elsa Maldonado, Vesta PM’s Director of Finance, is the anchor of our financial operations. With a talent for problem-solving, Elsa dives into the numbers, ensuring precision and clarity.

She’s the guardian of client profits, meticulously tracking income and expenses and spotting potential financial pitfalls. Elsa also plays a crucial role in communicating with our Spanish-speaking clients, ensuring seamless interactions.

With a background in finance since 2006, Elsa’s expertise spans office management and portfolio collection. She thrives on transforming financial data into clear, actionable insights. For Elsa, numbers are more than digits; they’re the key to success.

Outside of work, family is Elsa’s haven. She cherishes time with her husband of 32 years, daughters, and grandkids. A lover of music and dance, Elsa also finds solace in crafts, with sewing being a cherished pastime.

George Beckhart Headshot
George Beckhart

Maintenance Tech

With over 25 years of experience in the construction industry, George specializes in new construction, additions, roofing, and finishing. His journey began with a passion for fixing things and ensuring they stay in working order, evolving into a commitment to providing homeowners and residents with safe and well-maintained homes. He strives to enhance property value through reliable, high-quality construction services tailored to each client’s unique needs.

George takes pride in delivering satisfaction through meticulous attention to detail and a focus on meeting the client’s expectations.

Outside of work, George enjoys staying active by riding his motorcycle on scenic mountain roads and immersing himself in history and fiction books. These activities keep him inspired and grounded, allowing him to bring fresh perspectives and a positive attitude to my work.

In every project, George makes his mission to contribute to the creation of homes that are both safe and functional, ensuring they stand the test of time. His extensive experience and unwavering commitment to quality make him an invaluable part of the Vesta PM team.

Why Choose Vesta Property Management?

Experience

Our team leverages over 15 years of hands-on property management experience to effectively manage your properties.

Local Expertise

We have extensive knowledge of the Asheville market and understand the unique needs of local property owners.

Transparent Communication

We keep you informed about your property and finances, ensuring you feel confident and in control.

Dedicated Team

Our team is passionate about property management and committed to your success.

Proactive Approach

We anticipate and address potential issues before they arise, minimizing stress and maximizing efficiency.